The package and the brand is important, but the priority should be the inner substance of the company.
The first impression - package and brand are very important, we often make our decision based on it.
However, they cannot be a priority, that must always be a remain to be the real substance of the company and the key purpose of product for the customer.
Mission
- To support the beginning entrepreneurs during the process of incorporation in their company, especially to make them aware of the primary intentions in their business area, forming their mission and formulating their vision.
- To raise awareness of the importance of human and cheerful approach to work in the management among entrepreneurs and managers
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Vision
- Create a network of independent partners in order to help proactive and innovative people to realize their ideas and visions for a project the primary purpose of which is people’s wellbeing.
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Core values
- Personal freedom connected to personal responsibility
- internal pleasure from work transformed into the help to others (proactivity, innovativeness, humanity-gratitude, win:win)
- fair-play business
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